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Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. businessinsiderway.com Also, find out where your competitors are listed. If this all sounds too time-consuming, then there are tools, both paid and free, that can help you find new citation opportunities. The tools we recommend and use ourselves include BrightLocal which does a paid citation burst that takes a few minutes to set up and then sends out directory requests on your behalf.